Category Archives: Loyalty marketing

  • 63 Joyalty* Moments of Magic
    63 Joyalty* Moments of Magic
    December 5, 2025
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  • What do members want when exchanging their data with loyalty programs?
    What do members want when exchanging their data with loyalty programs?
    November 21, 2025
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  • Ai here there and everywhere, but do loyalty program members care?
    AI here there and everywhere, but do loyalty program members care?
    August 15, 2025
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  • A loyalty program is more than a program. It’s a reflection of the brand’s DNA.
    A loyalty program is more than a program. It’s a reflection of the brand’s DNA.
    July 3, 2025
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  • Jacqui Solly – a loyalty leader with heart
    Jacqui Solly – a loyalty leader with heart
    June 6, 2025
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  • For Love or Money™ 2025
    Lifting loyalty programs out of the clutter of conformity
    May 27, 2025
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What’s the point? Ideas, insights and interviews

63 Joyalty* Moments of Magic

63 Joyalty* Moments of Magic

Read More
What do members want when exchanging their data with loyalty programs?

What do members want when exchanging their data with loyalty programs?

Read More
The Nine Currencies of Collection© loyalty program members care about

The Nine Currencies of Collection© loyalty program members care about

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AI here there and everywhere, but do loyalty program members care?

AI here there and everywhere, but do loyalty program members care?

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Facts are facts but stories are remembered. 

Facts are facts but stories are remembered. 

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Do loyalty programs have zombies?

Do loyalty programs have zombies?

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