Category Archives: Loyalty marketing

Calculating the cost of lost customer loyalty

This week Woolworths have been fined by ACMA for spam emails. As we all dive in and debate the do’s and don’ts, what’s right, what’s wrong and start to review the systems and processes to avoid this, one of the many lessons here for me is realising the truth of the cost of lost members.…
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Lift your loyalty program from the sea of sameness

Lift your loyalty program from the sea of sameness
How is your program different vs competitors? How is your program distinctive to match your brand? At the intersection of different and distinctive lies uniqueness. Challenge yourself to find uniqueness for your program so you are no longer lost in the sea of sameness. https://youtu.be/4HGZKZxQCuI
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