Category Archives: Rewards and Recognition

Chris Mills – A Loyalty Leader who believes delivering emotionally connected experiences gives loyalty programs a heartbeat

An interview by Adam Posner with Chris Mills - VP Loyalty & Partnerships - Middle East, Africa, Asia Pacific at Accor. This Loyalty Leader interview (#29) captured my heart in many ways. It started with a little bit of envy when Chris explained that his passion in life is travel and how it is part of his everyday…

Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…

“Be not afraid of going slowly, be afraid only of standing still” – Chinese Proverb Introducing our new loyalty program strategy model – ‘The triple bottom-line of loyalty program success©’. It comes from the compounding value of 17 years’ experience of advising, researching, presenting, designing, and delivering loyalty program strategies and programs of all shapes…

An interview by Adam Posner with Rosie McFarlane – Head of Loyalty at MECCA Brands. If you have not heard of Beauty Loop – the membership program of MECCA , then you have been hiding under a rock for way too long! A loved rewards program for many (could be million+), the Beauty Loop membership program of…

Category Archives: Rewards and Recognition

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