Category Archives: Rewards and Recognition

Two issues impacting the value and viability of loyalty programs

Attention loyalty program marketers. Let’s lift our game. This may be read as a rant. I prefer you understood it as a call to action. If you are a marketer of any type of loyalty or rewards program (see definition at end of article), then please spend a few more moments reviewing this article and…
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Loyalty research – For Love or Money 2019 (released this June)

The annual customer loyalty and loyalty program research - For Love or Money 2019 - Australian edition will be released later this June. This year it reveals insights on: 1. Changes in the Australian loyalty program landscape (Profiles of loyalty program members; Active participation in programs; Ranking Australian loyalty programs - ‘doing a very good job’) 2.…
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The Points Whisperer™ (shhhh…)

A pointed interview with Steve Hui –CEO and Founder of iFLYflat (otherwise known as The Points Whisperer™) I have heard of a ‘horse whisperer’. Definition: horse-whisperer. Noun. (plural horse whisperers) A horse trainer who adopts a sympathetic view of the motives, needs, and desires of the horse, based on modern equine psychology. And now we have a ‘points whisperer’. My Definition…
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Subscribe here, subscribe there, subscribe everywhere

Deliveroo’s new subscription program ‘Plus’ at $18.99 per month for unlimited free delivery, has ignited the subscription model as a growth strategy of choice. The numbers tell the story. “Within a few days of its soft launch of Plus, more than 20,000 have signed up to the subscription service.” 20,000 x $18.99 pm = $379,800…
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