Category Archives: Customer loyalty

As we scramble, jump, roll, dive, amble into 2024 (whichever active verb suits you), I continue to reflect on the insights gained from the 26 Loyalty Leader interviews I have completed since 2018. (Spoiler alert: Many more to come in 2024) I have had the privilege of learning from these leaders in loyalty and sharing…

Thanks to Toy Story Woody argues Buzz's ability to fly. Buzz has faith and proves he can. A classic story with many insights. Infinity[1] … the concept of something that is unlimited, endless, without bound. … ‘And beyond’… is there such a concept as ‘beyond infinity’? Arguably NO, however extending infinity is more of a…

Data here, data there, data everywhere (even on the dark web). Data – as – a – currencyData – as – a - productData – as – a – ransomData – as – a – personal identityData – as – a – personalisation enablerData – as – a – serviceData – as – a –…

Edition #2 II Nov/Dec 2023 Welcome to Edition #2 of What’s the point? - a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing…