customer loyalty in marketing | The Point of Loyalty

Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

For my first 2025 Loyalty Leader interview and #37 in the series, I had the pleasure to chat with Roz Travers-Hucker – Head of Marketing at Canningvale, a pure-play online homewares business. In her role as Head of Marketing, Roz leads the ecommerce, CRM, customer service, brand, and by her own admission, her passion –…

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy. In this final episode - 'Loyalty programs on the Therapy Couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. Specifically Cristina shares the problems…

In 2014 I wrote a book: “Making Price Irrelevant. Becoming ultra successful by being extra valuable.” It was not one of those ‘thump-value’ books. It was not 60,000 words or more. It was not 150+ pages. It was not sold on Amazon. It was not available for kindle or as an audio book. It was…

Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs : Society and Generational changes Technology (rise…

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