Category Archives: customer loyalty in marketing

Data here, data there, data everywhere (even on the dark web). Data – as – a – currencyData – as – a - productData – as – a – ransomData – as – a – personal identityData – as – a – personalisation enablerData – as – a – serviceData – as – a –…

Edition #2 II Nov/Dec 2023 Welcome to Edition #2 of What’s the point? - a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing…

For loyalty programs to continue to be relevant to their members and make an impact on the challenges of the world around us, it’s critical to look beyond the points, perks and birthday offers. For this reason, we have continued to research for insights on loyalty program members’ attitudes towards programs: solving problems in their…

WARNING!!The lessons you learn from these Loyalty Leaders might lead to improving your loyalty career. Read carefully. Since 2018, I have completed 26 interviews for my series on Loyalty Leaders. I have had the privilege of learning from these leaders in loyalty and sharing their ideas and wisdom to inspire the wider customer loyalty and…