Category Archives: Rewards Programs

Subscribe here, subscribe there, subscribe everywhere

Deliveroo’s new subscription program ‘Plus’ at $18.99 per month for unlimited free delivery, has ignited the subscription model as a growth strategy of choice. The numbers tell the story. “Within a few days of its soft launch of Plus, more than 20,000 have signed up to the subscription service.” 20,000 x $18.99 pm = $379,800…
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Aussie, Aussie, Aussie…oi…this lady loves loyalty!

A delightful and insightful interview with Aussie Merciadez - Senior Partnerships and Rewards Manager at Optus. With a first name like ‘Aussie’ and surname that sounds like ‘Mercedes’, I had no idea what to expect from the interview I had set up with Aussie Merciadez to discuss loyalty. A personality that is infectious, a passion…
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