Category Archives: Customer retention

In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022  customer loyalty and loyalty program research report. Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs"…

The latest and 10th edition of the Australian customer loyalty and loyalty program research - For Love or Money™​ 2022 is now available. This year (being the 10th year) we have an edition packed with insights to lift your customer loyalty strategies and programs out of the sea of sameness: Section 1: Loyalty is not a program. What…

What’s in For Love or Money™ 2022 that will make a difference to your customer loyalty strategies and loyalty program success? This is the 10th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs. It has 10 sections, seven new areas were researched, 59 summary insights are…

In 2013, I was hungry and curious to understand Australian consumers’ interest in and engagement with loyalty programs. Together with an industry colleague, Pete Noble, the first For Love or Money™ research study was commissioned. From 2016, I continued to evolve the research and now 10 years later there are 10 Australian studies, two New…