Category Archives: Customer retention

  • Category Archives: "Customer retention"

Two issues impacting the value and viability of loyalty programs

Two issues impacting the value and viability of loyalty programs
Attention loyalty program marketers. Let’s lift our game. This may be read as a rant. I prefer you understood it as a call to action. If you are a marketer of any type of loyalty or rewards program (see definition at end of article), then please spend a few more moments reviewing this article and…
Read more

Loyalty research – For Love or Money 2019 (released this June)

Loyalty research – For Love or Money 2019 (released this June)
The annual customer loyalty and loyalty program research - For Love or Money 2019 - Australian edition will be released later this June. This year it reveals insights on: 1. Changes in the Australian loyalty program landscape (Profiles of loyalty program members; Active participation in programs; Ranking Australian loyalty programs - ‘doing a very good job’) 2.…
Read more

The Points Whisperer™ (shhhh…)

The Points Whisperer™ (shhhh…)
A pointed interview with Steve Hui –CEO and Founder of iFLYflat (otherwise known as The Points Whisperer™) I have heard of a ‘horse whisperer’. Definition: horse-whisperer. Noun. (plural horse whisperers) A horse trainer who adopts a sympathetic view of the motives, needs, and desires of the horse, based on modern equine psychology. And now we have a ‘points whisperer’. My Definition…
Read more

Subscribe here, subscribe there, subscribe everywhere

Subscribe here, subscribe there, subscribe everywhere
Deliveroo’s new subscription program ‘Plus’ at $18.99 per month for unlimited free delivery, has ignited the subscription model as a growth strategy of choice. The numbers tell the story. “Within a few days of its soft launch of Plus, more than 20,000 have signed up to the subscription service.” 20,000 x $18.99 pm = $379,800…
Read more