Category Archives: Customer retention

Will your loyalty program fortune be realised in 2019?

You can break open a loyalty program fortune cookie (or 5) and hope that the wisdom revealed will become your reality. Alternatively, you can focus your energy, time, team and investment on these five actions to help you realise the loyalty program fortune you desire: 1. Create a vision for your loyalty or rewards program.…
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A collection of 12 loyalty program insights from 12 months of 2018

This is my personal collection of 12 of my favourite loyalty and rewards program learnings and insights from the past 12 months. Some have been identified from our 'For Love or Money 2018' research and others I have found from keeping an eye on the ever-changing loyalty landscape. They are not ranked nor allocated to…
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