Category Archives: Customer retention

A recipe for a delicious customer loyalty cake

Loyalty
There are three ingredients to bake the most delicious customer loyalty cake. 600g of behaviour. This ingredient requires a behaviour mix of customer transactions made up of 300g of more purchases and 300g of purchasing more often. Blend together to ensure their value can rise over time. This will form the base of the loyalty…
Read more

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

Loyalty Leader - Renae Trimble
An interview with Renae Trimble – Chief Commercial Officer, Pacific at Accor(formerly Director of Loyalty – Australia) In the last of a series of articles I am writing in 2020 on ‘Loyalty Leaders’, I had a delightful and insightful interview with Renae Trimble – Chief Commercial Officer at Accor, the home of the ALL –…
Read more

2021 loyalty predictions

2021 loyalty predictions
Curated by Adam Posner: CEO - The Point of Loyalty The global loyalty leaders who contributed are: Adam Posner – AustraliaDave Canty – USAMark Ross-Smith - MalaysiaAlan Lias – UKDavid Feldman - USAPhil Gunter - AustraliaAnthony Graham - UKIain Pringle – UKStuart Dinnis – AustraliaCraig Grimshaw – New ZealandJoanne Ward – Canada  Adam Posner –…
Read more

Give your business the gift that keeps on giving

Loyal customers are an asset of abundance
Loyal customers are the gift that keeps on giving. They are an asset of abundance. “A loyal customer spends more and more often over the longer term with the brand where similar competitors are in-play and they love and trust the brand and recommend it to others” [1] With this definition of a loyal customer…
Read more