Category Archives: Loyalty Programs

Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)

As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three…

In this Loyalty Leader interview (#36) Renae Trimble – CEO at Accor Plus shares insights behind the success of the Accor Plus travel subscription program which is celebrating its 30th anniversary in 2024. An innovative initiative back in 1994, Accor Plus has adapted over time and Renae shares the past, the present and the future…

Thank you notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the…

As we scramble, jump, roll, dive, amble into 2024 (whichever active verb suits you), I continue to reflect on the insights gained from the 26 Loyalty Leader interviews I have completed since 2018. (Spoiler alert: Many more to come in 2024) I have had the privilege of learning from these leaders in loyalty and sharing…

Category Archives: Loyalty Programs

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