Category Archives: Customer retention

    What’s the point? Ideas, insights and interviews

    What a European Vacation taught me about loyalty programs and memorable moments

    What a European Vacation taught me about loyalty programs and memorable moments

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    Customer loyalty – the marketers’ point of view

    Customer loyalty – the marketers’ point of view

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    Do ‘refer-a-friend’ initiatives work? Four factors to consider

    Do ‘refer-a-friend’ initiatives work? Four factors to consider

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    Snap out of the loyalty program sea of sameness

    Snap out of the loyalty program sea of sameness

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    Is it worth adding a paid subscription membership level to your loyalty program?

    Is it worth adding a paid subscription membership level to your loyalty program?

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    Is an email address worth some cake?

    Is an email address worth some cake?

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