Category Archives: Loyalty marketing

What’s the point? Ideas, insights and interviews

How to balance the value and viability of adding partner benefits to your loyalty program

• January 28, 2019

Read More

Will your loyalty program fortune be realised in 2019?

• January 1, 2019

Read More

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

• December 13, 2018

Read More

A collection of 12 loyalty program insights from 12 months of 2018

• December 4, 2018

Read More

27 emails and $168 dollars of happy birthday gifts from my rewards programs

• November 19, 2018

Read More

Best-in-class loyalty and rewards programs are a blend of five benefit categories

• October 30, 2018

Read More