An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…
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Customer service VS loyalty program^ OR customer service AND loyalty program?
A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…
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What’s the most underestimated force behind a loyalty program’s performance?
As we scramble, jump, roll, dive, amble into 2024 (whichever active verb suits you), I continue to reflect on the insights gained from the 26 Loyalty Leader interviews I have completed since 2018. (Spoiler alert: Many more to come in 2024) I have had the privilege of learning from these leaders in loyalty and sharing…
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Loyalty Programs in 2024. To infinity. And beyond…
Thanks to Toy Story Woody argues Buzz's ability to fly. Buzz has faith and proves he can. A classic story with many insights. Infinity[1] … the concept of something that is unlimited, endless, without bound. … ‘And beyond’… is there such a concept as ‘beyond infinity’? Arguably NO, however extending infinity is more of a…
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