26 years of living (and loving) the loyalty program landscape

An interview with Phil Hawkins – Head of Loyalty Operations at flybuys I had the pleasure of meeting up with Phil to chat about his experience over the past 26 years in the world of loyalty programs. It was a privilege for me to listen to his wisdom and views on the past, present and future…
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The other side of the rope

One of the most powerful motivators of a tiered loyalty program is what happens “on the other side of the rope”. Being rewarded with the benefits earned in a higher tier of a loyalty or rewards program creates a sense of: “I feel special” (exclusivity); “Look at me” (status) and “I’ve earned this” (achievement). The…
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Will your loyalty program fortune be realised in 2019?

You can break open a loyalty program fortune cookie (or 5) and hope that the wisdom revealed will become your reality. Alternatively, you can focus your energy, time, team and investment on these five actions to help you realise the loyalty program fortune you desire: 1. Create a vision for your loyalty or rewards program.…
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