Blog

Best-in-class loyalty and rewards programs are a blend of five benefit categories

As loyalty and rewards programs continue to improve their overall proposition and experience (For Love or Money 2018), I continue to analyse the different types of benefits that can be blended to maximise member interaction. Benefits for members are considered once a program model (company owned, partner, coalition), program type (currency of collection eg points,…
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The DNA of a valuable loyalty and rewards program

I am driven by the deep desire to find a best-practice framework for designing and deploying valuable loyalty and rewards programs. I believe that 'valuable' is an outcome that every program must achieve based on balancing the two tensions of: Profitable to the business Meaningful to the member To achieve these two outcomes, I have finally developed…
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Is your loyalty program ready for a paid subscription level?

The recent news that one of Australia’s longest living loyalty programs -  flybuys (est. 1994) is working on a paid premium subscription tier, (‘flybuys max’), highlights the potential of offering a paid level with relevant benefits within programs. Programs (loyalty/rewards/benefits/VIP/membership) offering a subscription fee, whether one off or ongoing, part of a tiering structure or…
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