Category Archives: customer loyalty in marketing

    What’s the point? Ideas, insights and interviews

    Do you really need a loyalty program?

    Do you really need a loyalty program?

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    Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

    Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

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    Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

    Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

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    It’s never too late to launch a loyalty program!

    It’s never too late to launch a loyalty program!

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    Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

    Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

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    The line of loyalty

    The line of loyalty

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