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Category Archives: Loyalty Programs

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

A delightful and insightful interview with Aussie Merciadez - Senior Partnerships and Rewards Manager at Optus. With a first name like ‘Aussie’ and surname that sounds like ‘Mercedes’, I had no idea what to expect from the interview I had set up with Aussie Merciadez to discuss loyalty. A personality that is infectious, a passion…
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The ‘loyalty’ luck of the Irish

A fascinating interview with Christian McGilloway – Chief Technical and Innovation Officer – Retail Zoo (Retail Zoo brands – Boost Juice, CIBO, Betty’s Burgers and Salsa’s with more than 700 stores nationally and internationally) When you live and love loyalty (be it a program or an outcome), it’s an absolute delight to find a person…
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26 years of living (and loving) the loyalty program landscape

An interview with Phil Hawkins – Head of Loyalty Operations at flybuys I had the pleasure of meeting up with Phil to chat about his experience over the past 26 years in the world of loyalty programs. It was a privilege for me to listen to his wisdom and views on the past, present and future…
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The other side of the rope

One of the most powerful motivators of a tiered loyalty program is what happens “on the other side of the rope”. Being rewarded with the benefits earned in a higher tier of a loyalty or rewards program creates a sense of: “I feel special” (exclusivity); “Look at me” (status) and “I’ve earned this” (achievement). The…
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