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The Point of Loyalty

Category Archives: Loyalty Programs

  • it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).
    December 16, 2016
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  • Does your team love your loyalty program? Here are three strategies to help
    November 13, 2016
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  • How to plan your customer loyalty and retention strategies – with clarity and accountability
    November 1, 2016
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

How to balance the value and viability of adding partner benefits to your loyalty program

How to balance the value and viability of adding partner benefits to your loyalty program

  • January 28, 2019
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Will your loyalty program fortune be realised in 2019?

Will your loyalty program fortune be realised in 2019?

  • January 1, 2019
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How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

  • December 13, 2018
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A collection of 12 loyalty program insights from 12 months of 2018

A collection of 12 loyalty program insights from 12 months of 2018

  • December 4, 2018
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27 emails and $168 dollars of happy birthday gifts from my rewards programs

27 emails and $168 dollars of happy birthday gifts from my rewards programs

  • November 19, 2018
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Best-in-class loyalty and rewards programs are a blend of five benefit categories

Best-in-class loyalty and rewards programs are a blend of five benefit categories

  • October 30, 2018
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