Category Archives: Loyalty Programs

  • Are loyalty programs improving their benefits for members?
    August 28, 2017
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  • Actions leading to loyalty, the consumers’ point of view
    August 13, 2017
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  • The 24 SPV ingredients to loyalty program success
    August 1, 2017
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  • Which two indicators of loyalty program interaction are improving?
    July 25, 2017
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  • The 3 motivations to join a loyalty program and their financial impact
    July 17, 2017
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  • Australians’ attitude and engagement with loyalty programs is getting stronger
    July 9, 2017
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What’s the point? Ideas, insights and interviews

Which loyalty program structures and benefits do members prefer?

Which loyalty program structures and benefits do members prefer?

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The ACCC review of loyalty programs (‘schemes’​ …ouch!)

The ACCC review of loyalty programs (‘schemes’​ …ouch!)

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AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

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Subscription guilt – myth or reality?

Subscription guilt – myth or reality?

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Two issues impacting the value and viability of loyalty programs

Two issues impacting the value and viability of loyalty programs

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Loyalty research – For Love or Money 2019 (released this June)

Loyalty research – For Love or Money 2019 (released this June)

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