Category Archives: paid programs

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Which of these Four Loyalty Archetypes do your customers belong to?

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Let the loyalty program light in (what’s stopping you?)

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

How to lift a loyalty program off the couch of sleepiness