*Joyalty
A word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined it to bring new meaning to loyalty programs.
My hope is it will inspire program managers to add a Joyalty* Program to their Loyalty Program!
For those brands who choose not to have a Loyalty Program, perhaps consider a Joyalty* Program instead… (business benefits are bountiful).
Your free guide to a Joyalty* Program
If you are keen to find out a little more about a Joyalty* Program, I have written a joyful purple paper - “The new loyalty program is a Joyalty* Program”, which you can download (it’s free).
It provides some more insights on
- What is Joyalty*?
- What is a Joyalty* Program?
- The Seven Principles for planning and implementing a Joyalty* Program
- Seven examples of Joyalty*
Have a Joyalty* 2023!
