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The Point of Loyalty

Category Archives: Subscription programs

    Categories

    • Customer loyalty
    • customer loyalty and retention
    • customer loyalty in marketing
    • Customer retention
    • Incentive programs
    • Joyalty*
    • Loyalty marketing
    • Loyalty Programs
    • paid programs
    • Rewards and Recognition
    • Rewards Programs
    • Subscription programs

    What’s the point? Ideas, insights and interviews

    Review and revitalise your loyalty program’s six zones of performance for the new reality

    Review and revitalise your loyalty program’s six zones of performance for the new reality

    • August 8, 2020
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    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

    • August 2, 2020
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    Now’s the time to recognise and reward your customers with surprise and delight

    Now’s the time to recognise and reward your customers with surprise and delight

    • July 27, 2020
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    Brands selling through a reseller channel –  do you really know your end customer?

    Brands selling through a reseller channel – do you really know your end customer?

    • July 17, 2020
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    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

    • July 11, 2020
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    25 findings and insights (some hints) from For Love or Money™ 2020

    25 findings and insights (some hints) from For Love or Money™ 2020

    • July 6, 2020
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