Category Archives: Rewards and Recognition

  • Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)
    February 16, 2017
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What’s the point? Ideas, insights and interviews

What a European Vacation taught me about loyalty programs and memorable moments

What a European Vacation taught me about loyalty programs and memorable moments

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Customer loyalty – the marketers’ point of view

Customer loyalty – the marketers’ point of view

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Do ‘refer-a-friend’ initiatives work? Four factors to consider

Do ‘refer-a-friend’ initiatives work? Four factors to consider

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Snap out of the loyalty program sea of sameness

Snap out of the loyalty program sea of sameness

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Is it worth adding a paid subscription membership level to your loyalty program?

Is it worth adding a paid subscription membership level to your loyalty program?

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Is an email address worth some cake?

Is an email address worth some cake?

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