Customer loyalty in marketing insights

Will your loyalty program fortune be realised in 2019?

You can break open a loyalty program fortune cookie (or 5) and hope that the wisdom revealed will become your reality. Alternatively, you can focus your energy, time, team and investment on these five actions to help you realise the loyalty program fortune you desire: 1. Create a vision for your loyalty or rewards program.…

An interview with Todd Johnson – GuildSuper Head of Strategy and New Markets (Guild Trustee Services manage GuildSuper and Childcare Super) In my annual review of loyalty program insights (A collection of 12 loyalty program insights from 12 months of 2018), I briefly mentioned how GuildSuper recently launched SUPERSUPER a shopping rewards program (shop-and-save) that gives…

This is my personal collection of 12 of my favourite loyalty and rewards program learnings and insights from the past 12 months. Some have been identified from our 'For Love or Money 2018' research and others I have found from keeping an eye on the ever-changing loyalty landscape. They are not ranked nor allocated to…

The 15th of November is the one day of the year that I look forward to, not to celebrate my age, rather to analyse (and share some insights with you) which loyalty and rewards programs bother to send their 'valued' members a birthday wish, gift, some love or money. Over a 3 week period, leading…

What’s the point? Ideas, insights and interviews

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