Category Archives: customer loyalty in marketing

What’s a tattoo got to do with brand loyalty?

A permanent tattoo on your body of a brand takes personally identifying with a brand to arguably more than a skin-deep level! It is a prominent display (depends on where it is) of true loyalty, arguably tribal loyalty! Each year the For Love or Money™ research aims to uncover deeper insights into brand loyalty. In…
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Is your loyalty program financial ecosystem healthy, wealthy, and wise?

Is your loyalty program financial ecosystem healthy, wealthy, and wise?
As we hop, skip and jump (hopefully not crawl) into a new financial year, there is a feeling of urgency and commitment coming from loyalty program managers to ensure their programs are financially sustainable and viable. A new financial year + an economy of caution = the perfect time for a loyalty program financial fitness…
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Is customer loyalty a one-way or two-way street?

One of the reasons for the ongoing For Love or MoneyTM research study is to validate and quantify the consumers’ point of view on various dimensions of loyalty to brands (see article Loyalty is not a program. What is loyalty?) Sometimes we identify a hypothesis or insight that might seem obvious, with results validating what…
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