Category Archives: paid programs

Here's an infographic of some of the insights from For Love or Money™ 2021 - Australian Edition, to snack on (healthy of course). For Love or Money™ 2021 - Australian Edition Have a happy loyalty day.

The pixel space is awash with parties of data…who’s on first, what’s on second and third is no-where to be seen (soon). The data party is becoming more private and exclusive and less free-for-all. So, who is invited to the data party? First party data are the VIP’s and on the A-list! First party data…

Following on from my first article ‘The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition’, here are three more insights from the research with a personal view on whether I was surprised, delighted or variations of this theme. The section of the For Love or Money™…

I recently released the For Love or Money™ 2021 – Australian and New Zealand editions of the consumer research study taking the pulse on customer loyalty and loyalty programs. After 14 studies (9 for Australia, 2 for New Zealand, 2 comparisons - AUS vs NZ and a B2B study) over 9 years (phew…!!!), I am always…