Category Archives: Subscription programs

  • The cost of lost customer loyalty
    December 5, 2019
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  • Loyalty is red.
    November 27, 2019
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  • Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave
    November 21, 2019
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  • The three dependent ingredients of a thriving loyalty program
    For loyalty programs to thrive, we need to build thriving loyalty programs
    October 20, 2019
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  • Which loyalty program structures and benefits do members prefer?
    October 1, 2019
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  • The ACCC review of loyalty programs (‘schemes’​ …ouch!)
    September 12, 2019
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What’s the point? Ideas, insights and interviews

Do you really need a loyalty program?

Do you really need a loyalty program?

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Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

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Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

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It’s never too late to launch a loyalty program!

It’s never too late to launch a loyalty program!

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Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

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The line of loyalty

The line of loyalty

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