Category Archives: Rewards and Recognition

For the first time in our ongoing customer loyalty and loyalty program research For Love or Money™ 2022, we identified and benchmarked the Collection of Six Currencies loyalty program members care about. Going deeper on the Collection of Six Currencies - ranking the appeal of 62 benefits and rewards To provide brands with more insights…

With the current focus on corporate ESG and a continued growth in brands supporting communities, causes and charities, the For Love or Money™ 2022 customer loyalty and loyalty program study, researched members’ attitudes to benefits connected to a cause or charity. The research looked at three member insights: How appealing is the option to earn…

For the first time in our ongoing customer loyalty and loyalty program research study - For Love or Money™ 2022 (10th edition), we identified and benchmarked the Collection of Six Currencies loyalty program members care about. Designing a meaningful and desirable loyalty program proposition for members is based on any or all of the Collection…