Now available: The 2023 and 11th edition of For Love or Money™  

The 11th edition of the For Love or MoneyTM 2023 research study on customer loyalty and loyalty programs in Australia is now available.

As you focus on the direction you take for your customer loyalty and loyalty program journey, the results, observations, and insights (roi’s) available in For Love or Money™ 2023 are a guide to:

  • Understand loyalty is not a program. What is loyalty?
    Define what loyalty means to your brand (from your customers’ point of view) and identify the levers to influence those loyalty outcomes.
  • Design and deploy valuable and viable loyalty programs that are meaningful and desirable to your members and profitable over the longer-term for your business.

The 11th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs has nine sections.

  1. Loyalty is not a program. What is loyalty?
  2. The Australian loyalty program landscape
  3. The loyalty program Experience Index SPVx: 68 Australian loyalty programs scored
  4. Loyalty program structures, rewards, and interaction
  5. Loyalty program strategy, team engagement and levers influencing member activity
  6. The Collection of Six Currencies loyalty program members care about
  7. Web 3.0, metaverse, digital currencies and loyalty programs
  8. Loyalty programs helping society and improving the lives of members
  9. Loyalty program data collection and use: privacy, trust, and security

They include 32 areas of research identifying loyalty program members’ views on various dimensions of customer loyalty and loyalty programs impacting strategy, structures, rewards, experiences, technology, and data and so much more.

In 2023:

  • 20 of the 32 areas researched are NEW with benchmark results for 2023.
  • 12 areas researched track trends of results revealed between 2013 to 2023.
  • 63 insights are summarised with a point of view (What’s the Point?)
  • 100’s of deeper insights are identified across segments of gender and generations.

The For Love or MoneyTM 2023 report is available as a free Executive Summary, or the comprehensive report is available to purchase.

I hope you find an insight (or many) to inspire you to take action and lift your loyalty strategies and loyalty programs out of the sea of sameness!

Have a happy loyalty day!