Category Archives: Loyalty marketing

  • Understanding loyalty to invest in loyalty
    July 2, 2017
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  • The line of loyalty
    June 17, 2017
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  • Millennials and loyalty programs – do they care?
    March 6, 2017
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  • From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important
    February 27, 2017
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What’s the point? Ideas, insights and interviews

Which loyalty program structures and benefits do members prefer?

Which loyalty program structures and benefits do members prefer?

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The ACCC review of loyalty programs (‘schemes’​ …ouch!)

The ACCC review of loyalty programs (‘schemes’​ …ouch!)

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AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

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Subscription guilt – myth or reality?

Subscription guilt – myth or reality?

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Two issues impacting the value and viability of loyalty programs

Two issues impacting the value and viability of loyalty programs

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Loyalty research – For Love or Money 2019 (released this June)

Loyalty research – For Love or Money 2019 (released this June)

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