If you don’t show, your customers won’t know.
If they don’t know, they won’t show.
No show, no data.
No data, no knowledge.
No knowledge, no insight.
No insight, no action.
No action, no wisdom.
No wisdom, no value.
No value, no program.
Get back to being brilliant at the basics!
(Above flow of “no” was not created or enhanced by Chat GPT. Sometimes it’s healthy to be a human creator)
Actions:
1. If you have stores, make the loyalty program visible at every relevant POS opportunity
2. Train your team to be loyalty champions (I have a proven 4E process if you are interested)
3. Be a value creator (for members and the business) and never stop asking…”Are you a member enjoying the benefits of <name of program>?"
Have a happy loyalty day!
