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About: Adam Posner

Recent Posts by Adam Posner

Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)

Loyalty program ‘Troubles and Trends’ for 2025
As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three…
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Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.

Launch of a new loyalty podcast – Notes & Books. Loyalty Magic.
That’s my hallucination. Actually, for those of you going down the Artificial Intelligence vortex (for me some of it seems close to Actual Intelligence) will be familiar with notebooklm.google.com If you can’t spot my hallucination, then here it is: notebook = Notes & Books and lm = Loyalty Magic. Nope, I am not going to…
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Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success

Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success
An interview by Adam Posner with Loyalty Leader – Diana Sinclair, Senior Loyalty Manager of My Dan’s Membership at Dan Murphy’s This is the 35th interview in the series on Loyalty Leaders that I continue to have the pleasure and privilege of doing. This one was motivated by a brilliant presentation Diana made at the 2023 Australian Loyalty Association…
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