Category Archives: customer loyalty in marketing

  • The Loyalty Model
    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
    August 2, 2020
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  • Recognition and reward programs with surprise and delight
    Now’s the time to recognise and reward your customers with surprise and delight
    July 27, 2020
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  • Do you really know your customer?
    Brands selling through a reseller channel – do you really know your end customer?
    July 17, 2020
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  • Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
    July 11, 2020
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  • Customer loyalty research - For Love or Money 2020
    25 findings and insights (some hints) from For Love or Money™ 2020
    July 6, 2020
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  • Calculating the cost of lost customer loyalty
    July 5, 2020
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What’s the point? Ideas, insights and interviews

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

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Hey loyalty programs, it’s time to break up with breakage.

Hey loyalty programs, it’s time to break up with breakage.

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Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

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Which of these Four Loyalty Archetypes do your customers belong to?

Which of these Four Loyalty Archetypes do your customers belong to?

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Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

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Let the loyalty program light in (what’s stopping you?)

Let the loyalty program light in (what’s stopping you?)

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