Category Archives: customer loyalty in marketing

Review and revitalise your loyalty program’s six zones of performance for the new reality

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

Now’s the time to recognise and reward your customers with surprise and delight

Brands selling through a reseller channel – do you really know your end customer?

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

25 findings and insights (some hints) from For Love or Money™ 2020