Category Archives: customer loyalty in marketing

  • Calculating the cost of lost customer loyalty
    July 5, 2020
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  • BP Rewards
    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
    June 30, 2020
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  • Lift your loyalty program from the sea of sameness
    Lift your loyalty program from the sea of sameness
    June 28, 2020
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  • Are you solving a customer pain point or problem with your loyalty program?
    Are you solving a customer pain point or problem with your loyalty program?
    June 22, 2020
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  • Do you really need a loyalty program?
    Do you really need a loyalty program?
    June 14, 2020
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  • Customer loyalty research - For Love or Money 2020
    Attention loyalty programs! Volume is for vanity, activity is for sanity
    June 11, 2020
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What’s the point? Ideas, insights and interviews

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

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Let the loyalty program light in (what’s stopping you?)

Let the loyalty program light in (what’s stopping you?)

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Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

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How to lift a loyalty program off the couch of sleepiness

How to lift a loyalty program off the couch of sleepiness

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A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

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A healthy snack of loyalty program insights from For Love or Money™ 2021

A healthy snack of loyalty program insights from For Love or Money™ 2021

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