Category Archives: Customer loyalty

A data analyst and a behavioural psychologist walk into a bar…

…to talk about who is more important for a loyalty program’s success. They order some cocktails.(DA = Data Analyst; BP = Behavioural Psychologist) DA: I’ll have a Tom Collins please with 1.5 ounces of gin; 1ounce of lemon juice; 1.5 of an ounce of simple syrup and 3 ounces club soda or to fill (serious…

An interview with Lizzy Ryley – CEO of Loyalty NZ and Fly Buys In the second of the series of articles I am writing in 2020 on ‘Loyalty Leaders’, I had the amazing opportunity to interview Lizzy Ryley – CEO of Loyalty New Zealand, operator of the Fly Buys loyalty program. Fly Buys has 2.8…

We all know we are in a new reality. At a micro-level, its impact is different for every human. At a macro-level, it’s the same for all of us. It is new and it is real. Given we are starting to accept this, take three steps to refresh and reposition your loyalty program for the…

On the 25th March 2020, with the COVID-19 pandemic prevalent world-wide, Adam Posner posted a call to action on LinkedIn: “Sharing is caring. It's a cliche, however it is the brutal truth. I am calling out to all customer loyalty people (brands/ technology/ consultants/ agencies/ data etc) to share your ideas, to collectively collude, to…

Category Archives: Customer loyalty

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