Category Archives: Customer loyalty

A data analyst and a behavioural psychologist walk into a bar…

…to talk about who is more important for a loyalty program’s success. They order some cocktails.(DA = Data Analyst; BP = Behavioural Psychologist) DA: I’ll have a Tom Collins please with 1.5 ounces of gin; 1ounce of lemon juice; 1.5 of an ounce of simple syrup and 3 ounces club soda or to fill (serious…
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119 customer loyalty ideas to beat COVID-19

On the 25th March 2020, with the COVID-19 pandemic prevalent world-wide, Adam Posner posted a call to action on LinkedIn: “Sharing is caring. It's a cliche, however it is the brutal truth. I am calling out to all customer loyalty people (brands/ technology/ consultants/ agencies/ data etc) to share your ideas, to collectively collude, to…
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