Here's an infographic of some of the insights from For Love or Money™ 2021 - Australian Edition, to snack on (healthy of course). For Love or Money™ 2021 - Australian Edition Have a happy loyalty day.
Read more
Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)
The pixel space is awash with parties of data…who’s on first, what’s on second and third is no-where to be seen (soon). The data party is becoming more private and exclusive and less free-for-all. So, who is invited to the data party? First party data are the VIP’s and on the A-list! First party data…
Read more
Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition
Following on from my first article ‘The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition’, here are three more insights from the research with a personal view on whether I was surprised, delighted or variations of this theme. The section of the For Love or Money™…
Read more
The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition
I recently released the For Love or Money™ 2021 – Australian and New Zealand editions of the consumer research study taking the pulse on customer loyalty and loyalty programs. After 14 studies (9 for Australia, 2 for New Zealand, 2 comparisons - AUS vs NZ and a B2B study) over 9 years (phew…!!!), I am always…
Read more