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The Point of Loyalty

Category Archives: Customer loyalty

  • Lizzy Ryley – CEO of Loyalty NZ and Fly Buys
    Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis
    April 25, 2020
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  • Take three steps to refresh & reposition your loyalty program for the new reality
    Take three steps to refresh & reposition your loyalty program for the new reality
    April 17, 2020
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  • 119 customer loyalty ideas to beat COVID-19
    April 10, 2020
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

  • April 27, 2021
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It’s never too late to launch a loyalty program!

It’s never too late to launch a loyalty program!

  • April 7, 2021
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Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

  • March 14, 2021
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The line of loyalty

The line of loyalty

  • March 2, 2021
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The powerful promise of Amazon Prime

The powerful promise of Amazon Prime

  • February 8, 2021
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A recipe for a delicious customer loyalty cake

A recipe for a delicious customer loyalty cake

  • January 6, 2021
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