Category Archives: Customer loyalty

Let the loyalty program light in (what’s stopping you?)

Let the loyalty program light in (what’s stopping you?)
This article and the insights provided are for those brands, with no loyalty program who are not convinced a loyalty program is right for their business and for their customers. For context, my definition of a loyalty program is A defined structure of ongoing benefits, rewards and recognition toenhance your customer’s life (financially & emotionally)…in…
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How to lift a loyalty program off the couch of sleepiness

It’s been a busy year or so in loyalty program land (my view as a focus group of one). I am experiencing some intense energy and activity from loyalty programs but sadly also some laziness and tiredness. It’s easy to let a loyalty program drift off into the sea of sameness and we can just…
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