Category Archives: Customer loyalty

For loyalty programs to continue to be relevant to their members and make an impact on the challenges of the world around us, it’s critical to look beyond the points, perks and birthday offers. For this reason, we have continued to research for insights on loyalty program members’ attitudes towards programs: solving problems in their…

WARNING!!The lessons you learn from these Loyalty Leaders might lead to improving your loyalty career. Read carefully. Since 2018, I have completed 26 interviews for my series on Loyalty Leaders. I have had the privilege of learning from these leaders in loyalty and sharing their ideas and wisdom to inspire the wider customer loyalty and…

An interview by Adam Posner with Glenn Baker – General Manager, Everyday Rewards at Woolworths Oh, my goodness...this Loyalty Leader interview was a rare treat! Rare, because I have been waiting for many moons to interview Glenn Baker for my series on Loyalty Leaders. A treat, because when it happened, I was inspired by his wisdom, insight,…

An interview by Adam Posner with Rob Harker – Head of Loyalty at Bupa Global It’s not often when I do the Loyalty Leader interviews that I am overwhelmed with the depth of experience the loyalty professionals I interview have. This is one of those! This interview (#25) with Rob Harker – Head of Loyalty at Bupa Global…