Category Archives: Customer loyalty

  • Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data
    Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data
    February 8, 2025
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  • The Professor and The Practitioner: Episode 3 of 3 – Loyalty Programs on the Therapy Couch
    February 4, 2025
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  • Can loyalty programs make price irrelevant?
    January 25, 2025
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  • The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs
    January 20, 2025
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  • Professor Cristina Ziliani: Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory
    The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management
    January 12, 2025
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  • Loyalty program ‘Troubles and Trends’ for 2025
    Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)
    November 29, 2024
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What’s the point? Ideas, insights and interviews

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

A loyalty program is more than a program. It’s a reflection of the brand’s DNA.

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Jacqui Solly – a loyalty leader with heart

Jacqui Solly – a loyalty leader with heart

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Lifting loyalty programs out of the clutter of conformity

Lifting loyalty programs out of the clutter of conformity

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Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

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Loyalty programs – let’s go back to being brilliant at the basics

Loyalty programs – let’s go back to being brilliant at the basics

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Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

Read More