The cake is baked!
For Love or Money™ 2025, the 13th edition, is now available.
This year, there are 9 sections with 29 areas researched – 18 tracking trends and 11 new areas never been researched in For Love or Money™ before.
SECTION 1: Loyalty is not a program. What is loyalty?
**NEW: Are consumers loyal to the loyalty program or loyal to the brand or both?
SECTION 2: The Australian loyalty program landscape
**The difference between prompted and unprompted volumes of membership (very interesting)
SECTION 3: The Loyalty Program Experience Index SPVx™
**76 loyalty programs scored with the Loyalty Program Experience Index SPVx™
SECTION 4: The Nine Currencies of Collection loyalty program members care about
**A flywheel for designing program propositions with currencies members care about
SECTION 5: Are loyalty programs improving? Where do loyalty programs need to improve in the future?
SECTION 6: Loyalty programs and AI. Awareness, comfort and concern
SECTION 7: Loyalty program structures and benefits, interaction, payments and fraud
** Very interesting changes in members desire for subscription programs and programs with partnerships
SECTION 8: Joyalty* programs. For fun or finance?
SECTION 9: Loyalty programs and Data. The Data Value Benefit Exchange: DVBx.
There’s a free Executive Summary and the comprehensive report is available to purchase
Lifting loyalty programs out of the clutter of conformity
