Category Archives: Customer retention

*Joyalty A word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined it to bring new meaning to loyalty programs and to inspire program managers to add a Joyalty* Program to their Loyalty Program!(For those brands who choose not to…

An interview by Adam Posner with Kirsten Hasler -  CRM and Loyalty Manager at IKEA* One of the highlights of my loyalty life is interviewing incredible people for my series on Loyalty Leaders. I learn so much about the reality (the good, the challenging, the joyful) of how they lead and manage their loyalty programs. I also get…

As 2022 heads towards another year and loyalty program managers consider their plans for lifting their programs to new levels of success, the  For Love or Money™ 2022 research reports are a resource of insights on customer loyalty and loyalty programs in Australia. This year there are two reports: The 10th edition of the annual For…

An interview by Adam Posner with Jaimi Farrey – Senior Loyalty & Personalisation Manager – Grill’d Relish Membership Program. I had a joyful and insightful interview with Jaimi Farrey for my series on Loyalty Leaders! (#17). Jaimi’s energy and vitality is infectious. Her knowledge and experience in loyalty programs is grounded in the love of the…