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The Point of Loyalty

Category Archives: Customer retention

  • Millennials and loyalty programs – do they care?
    March 6, 2017
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  • From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important
    February 27, 2017
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  • To simplify your loyalty and rewards program take a look at the terms and conditions
    February 6, 2017
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  • How to plan your customer loyalty and retention strategies – with clarity and accountability
    November 1, 2016
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

Which loyalty program structures and benefits do members prefer?

Which loyalty program structures and benefits do members prefer?

  • October 1, 2019
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The ACCC review of loyalty programs (‘schemes’​ …ouch!)

The ACCC review of loyalty programs (‘schemes’​ …ouch!)

  • September 12, 2019
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AIA Vitality: It’s not a loyalty program – it’s a science-backed  wellness program with incentives and rewards

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

  • August 15, 2019
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Subscription guilt – myth or reality?

Subscription guilt – myth or reality?

  • July 29, 2019
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Two issues impacting the value and viability of loyalty programs

Two issues impacting the value and viability of loyalty programs

  • July 7, 2019
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Loyalty research – For Love or Money 2019 (released this June)

Loyalty research – For Love or Money 2019 (released this June)

  • June 3, 2019
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