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The Point of Loyalty

Category Archives: Loyalty Programs

    Categories

    • Customer loyalty
    • customer loyalty and retention
    • customer loyalty in marketing
    • Customer retention
    • Incentive programs
    • Joyalty*
    • Loyalty marketing
    • Loyalty Programs
    • paid programs
    • Rewards and Recognition
    • Rewards Programs
    • Subscription programs

    What’s the point? Ideas, insights and interviews

    Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

    Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

    • October 15, 2017
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    Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

    Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

    • October 12, 2017
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    13 reasons for loyalty program defection

    13 reasons for loyalty program defection

    • October 1, 2017
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    Are loyalty programs improving their benefits for members?

    Are loyalty programs improving their benefits for members?

    • August 28, 2017
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    Actions leading to loyalty, the consumers’ point of view

    Actions leading to loyalty, the consumers’ point of view

    • August 13, 2017
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    The 24 SPV ingredients to loyalty program success

    The 24 SPV ingredients to loyalty program success

    • August 1, 2017
    Read More
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