Category Archives: paid programs

  • Customer loyalty research - For Love or Money 2020
    25 findings and insights (some hints) from For Love or Money™ 2020
    July 6, 2020
    Read More
  • Calculating the cost of lost customer loyalty
    July 5, 2020
    Read More
  • BP Rewards
    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
    June 30, 2020
    Read More
  • Lift your loyalty program from the sea of sameness
    Lift your loyalty program from the sea of sameness
    June 28, 2020
    Read More
  • Are you solving a customer pain point or problem with your loyalty program?
    Are you solving a customer pain point or problem with your loyalty program?
    June 22, 2020
    Read More
  • Do you really need a loyalty program?
    Do you really need a loyalty program?
    June 14, 2020
    Read More

What’s the point? Ideas, insights and interviews

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Read More
Which of these Four Loyalty Archetypes do your customers belong to?

Which of these Four Loyalty Archetypes do your customers belong to?

Read More
Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Read More
Let the loyalty program light in (what’s stopping you?)

Let the loyalty program light in (what’s stopping you?)

Read More
Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

Read More
How to lift a loyalty program off the couch of sleepiness

How to lift a loyalty program off the couch of sleepiness

Read More