*Joyalty A word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined it to bring new meaning to loyalty programs and to inspire program managers to add a Joyalty* Program to their Loyalty Program!(For those brands who choose not to…
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Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity
An interview by Adam Posner with Kirsten Hasler - CRM and Loyalty Manager at IKEA* One of the highlights of my loyalty life is interviewing incredible people for my series on Loyalty Leaders. I learn so much about the reality (the good, the challenging, the joyful) of how they lead and manage their loyalty programs. I also get…
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For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness
As 2022 heads towards another year and loyalty program managers consider their plans for lifting their programs to new levels of success, the For Love or Money™ 2022 research reports are a resource of insights on customer loyalty and loyalty programs in Australia. This year there are two reports: The 10th edition of the annual For…
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Jaimi Farrey – a Loyalty Leader and champion of the customer
An interview by Adam Posner with Jaimi Farrey – Senior Loyalty & Personalisation Manager – Grill’d Relish Membership Program. I had a joyful and insightful interview with Jaimi Farrey for my series on Loyalty Leaders! (#17). Jaimi’s energy and vitality is infectious. Her knowledge and experience in loyalty programs is grounded in the love of the…
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