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The Point of Loyalty

Category Archives: Rewards Programs

  • For Love or Money - Australia
    Loyalty research – For Love or Money 2019 (released this June)
    June 3, 2019
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  • The Points Whisperer™ (shhhh…)
    April 27, 2019
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  • Subscribe here, subscribe there, subscribe everywhere
    April 17, 2019
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  • Aussie, Aussie, Aussie…oi…this lady loves loyalty!
    April 10, 2019
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Categories

  • Customer loyalty
  • customer loyalty and retention
  • customer loyalty in marketing
  • Customer retention
  • Incentive programs
  • Joyalty*
  • Loyalty marketing
  • Loyalty Programs
  • paid programs
  • Rewards and Recognition
  • Rewards Programs
  • Subscription programs

What’s the point? Ideas, insights and interviews

Dear loyalty program…

Dear loyalty program…

  • October 21, 2020
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Delivering a box of loyalty

Delivering a box of loyalty

  • September 20, 2020
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Loyalty programs –  please rise above the points and perks and solve a customer problem

Loyalty programs – please rise above the points and perks and solve a customer problem

  • September 5, 2020
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Before, during and after reward redemption – three moments to leverage loyalty program success

Before, during and after reward redemption – three moments to leverage loyalty program success

  • August 18, 2020
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Review and revitalise your loyalty program’s six zones of performance for the new reality

Review and revitalise your loyalty program’s six zones of performance for the new reality

  • August 8, 2020
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The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

  • August 2, 2020
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