Category Archives: Subscription programs

  • Loyalty as a strategic imperative
    Commitment to loyalty as a strategic imperative – here’s proof
    October 29, 2020
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  • Dear loyalty program…
    October 21, 2020
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  • Delivering a box of loyalty
    September 20, 2020
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  • Loyalty programs – please rise above the points and perks and solve a customer problem
    Loyalty programs – please rise above the points and perks and solve a customer problem
    September 5, 2020
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  • Loyalty program coffee card
    Before, during and after reward redemption – three moments to leverage loyalty program success
    August 18, 2020
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  • The Loyalty Model
    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
    August 2, 2020
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What’s the point? Ideas, insights and interviews