Commitment to loyalty as a strategic imperative – here’s proof

It’s not often you find loyalty so clearly and overtly articulated as a strategic imperative for a brand “to drive long-term growth and sustainable competitive advantages”

It’s powerful when you do.

Ulta Beauty does this so simply, so clearly and with more than 32.6 million reasons.

There are 32.6 million active guests enrolled in their Ultamate Rewards loyalty program.

Loyalty member transactions represent 95% of total net sales.

With a  clear vision (something I believe every program needs), this brand believes in loyalty - the proof is clear.

Have a happy loyalty day!