Delivering a box of loyalty

I’ve written about ‘surprise and delight’ before.

I’ve written about ‘joyalty’ before.

Both of these cover the opportunity for a magic moment at delivery.

When I experience the reality of this, it makes me realise how some brands have worked out that every moment has an opportunity for magic.

A recent delivery of some wine from Vinomofo is proof of how a brand extends the essence of their brand tone all the way to the front door.

Their product (which by its own making is delightful), is delivered in a brown box with a difference.

It’s delivered with words to make you smile, leveraging more loyalty – the emotional kind.

What’s your box of loyalty?

Have a happy loyalty day!

No Comments Yet.

Leave a comment