I’ve written about ‘surprise and delight’ before.
I’ve written about ‘joyalty’ before.
Both of these cover the opportunity for a magic moment at delivery.
When I experience the reality of this, it makes me realise how some brands have worked out that every moment has an opportunity for magic.
A recent delivery of some wine from Vinomofo is proof of how a brand extends the essence of their brand tone all the way to the front door.
Their product (which by its own making is delightful), is delivered in a brown box with a difference.
It’s delivered with words to make you smile, leveraging more loyalty – the emotional kind.
What’s your box of loyalty?
Have a happy loyalty day!