Category Archives: Subscription programs

The 11th edition of the For Love or MoneyTM 2023 research study on customer loyalty and loyalty programs in Australia is now available. As you focus on the direction you take for your customer loyalty and loyalty program journey, the results, observations, and insights (roi’s) available in For Love or Money™ 2023 are a guide…

An interview by Adam Posner with Sam Hopgood - Membership/Loyalty Manager at RIP CURL This Loyalty Leader interview (#22) with Sam Hopgood - Membership/ Loyalty Manager at RIP CURL made me realise how inspiring it is to do what you love and love what you do. For Sam, both surfing and data are what he loves and…

An interview by Adam Posner with Felicity McIntosh -  Head of Loyalty at Baby Bunting. This Loyalty Leader interview (#21) with Felicity McIntosh -  Head of Loyalty at Baby Bunting  was a bundle of joy! Warning: there could be a few baby puns in this interview! Felicity has a rich tapestry of marketing experience - from shipping to cosmetics to…

Over the past month or so, I have been interviewing amazing Loyalty Leaders (x2) and shared some VILPI (Very Important Loyalty Program Insights) to lift loyalty programs out of the sea of sameness. Here is a summary with access to more detail as you continue to move your loyalty strategies and programs to be thriving assets…