Category Archives: Loyalty marketing

*Inspired by the book - Nudge: The Final Edition (2021) – Thaler and Sunstein, chapter 7.(From my point of view it’s a brilliant book and a must read for all loyalty program managers) Sludge is (as defined in the book) “…any aspect of choice architecture consisting of friction that makes it harder for people to…

An interview with Anna Samkova – Group General Manager for Digital at The PAS Group Limited I had the pleasure and privilege of interviewing Anna Samkova for my series of articles on 'Loyalty Leaders' (the first for 2022), and it was so rich with insights I felt I had found a bronze, silver and gold…

I had the pleasure and privilege of chatting and recording a video with Tim Lea - Blockchain Entrepreneur, Author, NFT Collector and Investor. We spoke about the ABC's of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse and where Loyalty Programs fit in. For me this 47 minute video interview is a mile deep of insights provided with brilliant stories and simple analogies…

“Strategy before structure” Adam Posner Before you dive into what your loyalty program structure, benefits and rewards are, carefully consider the strategy. To guide you along the strategic process, here are the Seven Zones of Loyalty Program Performance. While the seven zones are dependent on each other, the sequential order is fluid. A loyalty program’s…