Category Archives: Loyalty marketing

It’s Spring (here in Australia) and it’s a perfect time to review and refresh your loyalty program proposition. Each year the For Love or Money™ research aims to uncover deeper consumer insights on customer loyalty and loyalty programs. In the 2022 and 2023 For Love or Money™ studies, we researched our Six Currencies of Collection…

J* = Joyalty* Joyalty* is your members’ feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your loyalty program. (Joyalty* is a word I found in the book Brand Currency by Steve Susi. I loved it so much (for obvious reasons), I have borrowed it and redefined…

The For Love or MoneyTM research has been tracking the overall improvement in loyalty programs (from the members’ point of view) since 2017 and specific areas of improvement since 2018. The For Love or MoneyTM2023 research revealed that 71% of members indicated programs have improved in recent years, up from 51% in 2017… that’s a…

I’ve been living in the land of loyalty programs for enough years now to have been on the receiving end of the pain of “no thanks” and the pleasure of “yes please”. Here are six of the most common P’s for “no thanks” with some suggestions on turning the “no thanks” to a “yes please”…