For Love or Money

The research studies from Directivity and Citrus on Australians’ attitudes to loyalty programs are comprehensive and valuable, and this most recent study is an excellent piece of work, adding depth and greater insight.

-Phil Hawkins, Head of Loyalty Operations, Coles

What’s the point? Ideas, insights and interviews

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

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Loyalty programs – let’s go back to being brilliant at the basics

Loyalty programs – let’s go back to being brilliant at the basics

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Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

Roz Travers-Hucker – a Loyalty Leader delivering comprehensive business intelligence and growth actions from loyalty program data

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The Professor and The Practitioner: Episode 3 of 3 – Loyalty Programs on the Therapy Couch

The Professor and The Practitioner: Episode 3 of 3 – Loyalty Programs on the Therapy Couch

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Can loyalty programs make price irrelevant?

Can loyalty programs make price irrelevant?

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The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs

The Professor and The Practitioner: Episode 2 of 3 – The future of loyalty programs

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