What’s the point? Ideas, insights and interviews

  • Professor Cristina Ziliani: Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory
    The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management
    January 12, 2025
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  • The year of gifting the 10th free coffee to a stranger
    The year of gifting the 10th free coffee to a stranger
    December 8, 2024
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  • Loyalty program ‘Troubles and Trends’ for 2025
    Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)
    November 29, 2024
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  • Launch of a new loyalty podcast – Notes & Books. Loyalty Magic.
    Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.
    November 23, 2024
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  • Renae Trimble – a Loyalty Leader who believes people and partnerships are the power behind a loyalty program's success
    Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success
    November 18, 2024
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  • Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success
    Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success
    October 28, 2024
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What's the point? Ideas, insights and interviews