The Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management

Welcome to Episode 1 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory.

In this episode - 'Evolution of loyalty management' Cristina shares her insights on how 'loyalty management' has evolved over the decades through phases of :

  1. Loyalty progams
  2. CRM
  3. Customer experience

This is an insightful perspective!

You can listen/ watch here: https://youtu.be/fgxJKImhvaY

Enjoy!