Welcome to Episode 1 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani – Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory.
In this episode – ‘Evolution of loyalty management’ Cristina shares her insights on how ‘loyalty management’ has evolved over the decades through phases of :
- Loyalty progams
- CRM
- Customer experience
This is an insightful perspective!
You can listen/ watch here: https://youtu.be/fgxJKImhvaY
Enjoy!
