Category Archives: customer loyalty and retention

For years now I’ve been highlighting (and advising) that customer facing team members are the not-so-secret powerful force of loyalty program success. Yawn…we know this…it’s nothing new! Yes, BUT… what has never been identified and quantified before (at least that I can find) are four factors that team members have to influence the acquisition of…

What’s the point? - is a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing For Love or MoneyTM customer loyalty and loyalty program research and our experience…

An interview by Adam Posner with Andre Korte - General Manager, eCommerce and Marketing Supercheap Auto The Loyalty Leader interviews I do are a gift that keep on giving and this interview is another insightful gift. To say I was excited about this interview (#26) is an understatement…I was super (sorry) excited! Andre Korte -…

An interview by Adam Posner with Emma Porter – Snr. CRM & Loyalty Manager at Adairs The Loyalty Leader interviews I do continue to shine a light on loyalty programs, delivering new insights and reminders of those that might have been forgotten.This interview (#25) with Emma Porter – Snr. CRM & Loyalty Manager at Adairs…